Carotek ranks 13th in B2B 2017 Digital Commerce Ranking
Carotek has again this year topped the list of B2B Ecommerce300 ranks, coming in at number 13 in the machinery category. This award, given by Internet Retailer and B2BEcommerce Magazine is in it's second year.
The B2B E-Commerce 300 profiles the leading manufacturers, wholesalers and commercial service providers that are operating e-commerce sites that provide business buyers the same kind of shopping experience that consumers find on top B2C sites: namely, excellent search functionality, detailed product information with first-rate visuals and product comparisons, reviews from business buyers, and even input from social media. And it rests on e-commerce platforms that automate and make more accurate the ordering and payment process. At the same time, online B2B sellers must also go beyond the features of B2C sites to offer business buyers what they need in such areas as product selection and pricing according to contract terms, control over the spending limits of corporate buyers, and the ability to route pending purchases for authorization by buyers’ superiors.
Meeting such criteria is no small feat for B2B sellers as they try to determine which e-commerce technologies, merchandising and digital marketing strategies will keep corporate customers returning to their e-commerce web sites. And despite the market’s impressive size and growth, many business buyers who now want to streamline their purchasing practices for a digital age will benefit by learning from today’s B2B e-commerce leaders, the technical requirements of buying online and the proven e-commerce practices that can modernize their purchasing operations.
Stephen Bell, VP Carotek, states "Carotek continues to expand our presence through digital commerce & marketing, better serving our customers and principals. As expectations increase from our industry, so does our level of involvement in Digital Marketing. "